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Family we choose is the culmination of over a decade of experience working for Music PR Agencies, Labels, International festivals and Live Events.

the agency was formed in 2019, born from a collective of music industry professionals Organising a series of events at venues across london during the mid-2010s.


taking the name and retaining the inclusive principles that club night was founded on. we combined our skills to offer services to Music, events, festivals and brands. 

as fans we recognise the significance of music and cultural experiences, understanding the lasting impressions they make on us.

It is our knowledge and depth of insight into local scenes and what connects them to global movements that helps us stand apart.

we share as much excitement as you when planning, creating and sharing projects, and we treat everyone we work with like members of the family.

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